The Blue Castle Marketing Business Growth Accelerator
Blue Castle Marketing 90 Day Business Accelerator
The 90 Day program to put your business on the map.
Foundation: Market Research (2-3 weeks)
Ideal Customer Avatar For Both CDL Drivers and Companies needing drivers – A fictional customer profile that represents your ideal client or customer. This profile includes both demographic and psychographic information and perhaps a picture of someone who best represents your customer.
Top 3 Competitors or who are close as possible. (Reverse engineers their marketing) – Your top three competitors have already figured out what works and what doesn’t for marketing. You can avoid making costly mistakes by studying what they have done. You can also figure out how to ethically ‘steal’ their traffic to build your sales quickly.
Find Social media influencers for Niche (for Mentions and shoutout’s) – having influencers share your information – product, marketing, etc.,- gives your efforts a drastic boost. This step cuts down the amount of time it takes to build an audience and drive traffic to your posts, site, etc.
ADA Compliant Website / Sales Funnel (Big Tax Savings) – When you build an ADA Compliant Website, you most likely will qualify for a large tax savings with the IRS. Not only does doing this help off-set the price of building your site, but when you include those with disabilities (roughly 15% of the population) you create a huge competitive advantage for yourself as very few websites can accommodate those with disabilities.
Possible Facebook Target Audiences (for paid ads)
Facebook Groups who are similar (used that for targeting and or join their groups) - Facebook is very good at segmenting their users into target markets based on many factors. When you tap into this technology, your ad is served only to people who match your current customers. This gives you an inside track to making sales in the most efficient manner possible. (for paid ads)
Identify podcast that you can go on.
CRM Setup/Integration for Different Types of campaigns contact data collection – Using a CRM (Customer Relationship Management) allows you to track every prospect and every customer through each promotion and customer journey. You can serve the right information at the right time to keep your prospects/customers engaged as they move toward your ultimate object – making a purchase. As your business grows to include thousands of prospects you can rest assured that no one will get left behind.
3 Email Campaigns (Promotional, Welcome, Abandon Cart or whatever is appropriate) – Having an email campaign is vital to keeping your prospects moving toward making a purchase. Often called a ‘Nurture Campaign’ or a ‘Drip Campaign’ these emails arrive in a timely fashion to remind prospects of how you solve their particular problem or need in a way no one else can.
Foundation: Market Research Total Value
Omnipresence Paid Ads (week 3 to 4 up to 90 days)
Ad Spend (cost of running the ads is responsible by the customer) Not included
Facebook Ads – We will build an optimized ad that will deliver the greatest amount of traffic for the least amount of ad spend. Facebook is still the largest social media platform on the planet and one of the easiest way to generate traffic to your site.
Google Display Network – These ads are shown across many different websites and networks – Google has hundreds of major partners, such as CNN, the New York Times, etc. These ads are highly targeted to prospects with an interest in what you are selling.
YouTube Ads – Highly targeted ads with less competition for keywords, therefore generally a lot less expensive than other forms of advertising (for now). YouTube has one hundred hours of content put up every second of every day. It has become the ‘go-to’ for learning how to do just about everything and is the world’s second largest search engine.
AdWords – Powered by Google and displayed on the world’s largest search engine. A highly targeted campaign with select keywords can still be very economical, especially if practice ethical traffic hijacking.
Omnipresence Total Value
Organic Social Media
Organic Posts weekly up to 5 accounts 3x weekly – Keep your social media accounts relevant in Google searches and drive engagement with your users.
Reach out to influences for shoutouts and mentions (paid but much lower cost than typical social media ads) – influencers can drive a lot of qualified traffic to your site to engage with your marketing efforts.
90 Day Money Back Guarantee
1 Payment of
2 Payments of $2748.50
3 Payments of $1,999
Local Business - Add On
Google My Business profile setup / optimized. Having your profile setup and optimized will get your web presence listed in the featured business section when people search for your type of business or for products that you carry. This is super-important for those who search using their mobile device as they will have a direct link to your site and your telephone number.
Review Pro (Local Businesses) additional software costs.
Local SEO included – If you have a local business this is actually more important than national exposure (unless, of course, you are planning on doing a ton of shipping). You’ll need to rank high locally in order to capture enough foot traffic to generate sales.
On going support 90 Days – Help with any questions or technical issues, advice on how to improve your marketing efforts, or tips on how to get better results.
1 Payment of
Foundation - Included.
Omnipresence Paid Ads – Included
90 Days of Support - Included
1 Payment of
2 Payments of $2248.50
3 Payments of $1,666
Foundation - Included
90 Days of support
1 Payment of
2 Payments of $1748.50
3 Payments of $1,333
90 Day Plan
90 Day Money back guarantee
120 Day Plan
120 100% Money Back Guarantee.